Works presented

Summary
This work aims to carry out an economic-financial analysis for the company Adega Condes de Albarei SAU, which is located in the municipality of Cambados and is dedicated to the production of wine. This analysis is intended to make a complete diagnosis of the entity and evaluate its situation. This will be carried out for a specific period of years (2020-2022) and the results obtained by the different percentages and ratios will be compared with those of a comparison group whose characteristics will be similar. In conclusion, this analysis reveals that Adega Condes de Albarei SAU has a financial imbalance, but with a slight improvement in the data for 2022.

Direction
RODRIGUEZ GULIAS, MARIA JESUS (Tutorships)

Court
RODRIGUEZ GULIAS, MARIA JESUS (Student’s tutor)

Summary
This Final Degree Project (TFG) develops a Digital Marketing Plan for the fictional company Autos Xacobeo, specialized in the sale of used cars. The main objective is to design an effective digital strategy that increases visibility, optimizes customer acquisition, and strengthens loyalty in a highly competitive market. To achieve this, the work begins with a detailed analysis of the used car market, identifying key trends and factors driving its growth. Subsequently, a SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats, laying the foundation for the digital marketing strategy. The plan is structured around four fundamental pillars: Digital optimization and SEO positioning: Improvement of the website, use of strategic keywords, and optimization for search engines. Social media and digital advertising strategy: Targeted campaigns on Facebook, Instagram, and Google Ads to attract and convert potential customers. Content marketing and email marketing: Creation of relevant content to attract and retain customers through newsletters and informative publications. Measurement and control of results: Implementation of key performance indicators (KPIs) to evaluate the effectiveness of the strategies and continuously optimize them. The work concludes by highlighting the importance of an omnichannel approach, combining online sales with the physical experience at the dealership. Additionally, the need for transparency and trust in the purchasing process is emphasized as a differentiating factor in the used car market.

Direction
PORTO PEDRIDO, JOSE RAMON (Tutorships)

Court
PORTO PEDRIDO, JOSE RAMON (Student’s tutor)

Summary
Este trabajo utiliza la teoría de juegos para analizar el conflicto comercial entre Estados Unidos y China, examinando conceptos como el equilibrio de Nash y el dilema del prisionero. Aborda cómo las estrategias proteccionistas y la desconfianza mutua han llevado a decisiones subóptimas que afectan a ambas economías. También se estudian las implicaciones políticas, el papel de las instituciones internacionales como mediadoras y los factores económicos que influencian las decisiones estratégicas de ambos países. Finalmente, el análisis destaca el papel de la teoría de juegos para ayudar a comprender las dinámicas de cooperación y conflicto en el comercio internacional.

Direction
FERNANDEZ CASTRO, María Belén (Tutorships)

Court
FERNANDEZ CASTRO, María Belén (Student’s tutor)

Summary
Teleworking has gained great relevance in recent years, especially after the COVID-19 pandemic, which boosted its adoption due to health restrictions. This 9,977-word thesis analyses its evolution, advantages, disadvantages and perceptions from different perspectives, combining a theoretical review with an empirical study based on a survey. The theoretical review is mainly based on the evolution of telework and its regulation in Spain. It also focuses on defining the different existing modalities of telework and analyses the advantages and disadvantages of this working method as well as its current trend. In the empirical part, the results of a survey of people with and without telework experience are presented. The analysis of the data allows the identification of the factors influencing the decision to telework or not, as well as the perceptions of teleworking. For this purpose, different profiles of participants have been established, including teleworkers, non-teleworkers and students, which allows for a broader and more detailed view of opinions on this form of employment. The results show that teleworking is perceived positively in terms of travel savings, work-life balance and flexible working hours. However, significant challenges are also identified, such as lack of social interaction, difficulty in disconnecting from work and lack of social interaction. Telework is a growing modality, despite the setback after the lifting of health restrictions, with important benefits but also challenges to be faced. Its future will depend on the evolution of the labour market, regulations and the adaptation of companies and workers to this form of employment.

Direction
BARRAL BUCETA, BRAN (Tutorships)

Court
BARRAL BUCETA, BRAN (Student’s tutor)

Summary
En un momento como el actual, caracterizado por la apuesta por la descarbonización de la economía, acompañada de dos procesos tan relevante como el de electrificación y digitalización, resulta de sumo interés estudiar el comportamiento de los territorios en cuanto a la generación y demanda eléctrica. El presente TFG tiene como objetivo general analizar la producción y demanda de energía eléctrica en las comunidades y ciudades autónomas del Estado Español en los años 2011, 2016y 2021. Luego de realizar una breve presentación del marco regulatorio español de la energía eléctrica a modo de contextualización, el análisis pretende verificar la existencia de un proceso de substitución de las fuentes no renovables por las renovables a lo largo del tiempo e identificar los territorios que están contribuyendo con mayor intensidad en esta transición energética. En el ámbito de la demanda, se identifican los factores que podrían explicarla (población, riqueza e intensidad energética), estableciendo una clasificación de comunidades autónomas y comprobando que esta clasificación se mantén a lo largo del tiempo. Se contraponen los comportamientos de los ámbitos de la producción y de la demanda para clasificar los diferentes territorios en deficitarios, excedentarios o equilibrados, reflexionando sobre las implicaciones de cada perfil. Finalmente, se extraen un conjunto de conclusiones estructuradas en función de los objetivos propuestos en este trabajo.

Direction
CHAS AMIL, MARIA LUISA (Tutorships)

Court
CHAS AMIL, MARIA LUISA (Student’s tutor)

Summary
This Final Degree Project is focused on asymmetric information in financial systems, including fundamental concepts such as adverse selection, moral hazard, and incentive design. When one of the parts of a transaction possesses information that the other part is unaware of, the phenomenon known as adverse selection can occur. Moral hazard, by itself, refers to the tendency of a person to take greater risks when they do not face the full consequences of their actions due to the coverage of protection provided by the other part. The creation of mechanisms that align the interests of both parts and minimize the problems caused by asymmetric information is the main objective of incentive design. The main topic of this project is the study of how asymmetric information can impact financial systems, influencing financial stability and efficiency. The transaction costs related to information inequality are examined, as well as the difficulties faced by the financial sector in its attempt to reduce these issues. Additionally, it is important to highlight the opportunities that arise from implementing efficient solutions and the future prospects for improving transparency and reducing information asymmetry. Finally, various examples of adverse selection and moral hazard in financial systems are presented. These examples show how the lack of equitable information can lead to unfavorable outcomes and increase systemic risks, underscoring the need to address these issues and promote greater stability and efficiency in financial systems.

Direction
FERNANDEZ CASTRO, María Belén (Tutorships)

Court
FERNANDEZ CASTRO, María Belén (Student’s tutor)

Summary
Advertising is a tool present in our daily lives, not only does it have an impact on our consumption, but it also has a great influence on our social habits, conduct and behaviour patterns. It often presents an image of women that does not reflect reality, promoting stereotypes that reinforce gender inequality. In this work, we will study the role of advertising in the creation and perpetuation of these stereotypes. To do so, we will detail the concept of advertising, as well as its elements. We will analyse the history of women in advertising, as well as the evolution of their image during the different stages. Likewise, we will examine the origin and meaning of stereotypes and their functions from the point of view of various authors. We will focus on the representation of women, the traits and attributes attributed to them and the main gender stereotypes linked to both men and women. Finally, we will carry out a qualitative analysis of gender stereotypes in supermarket advertising, examining various advertisements taken from a collection of brochures and catalogues of these chains.

Direction
BENITO TORRES, JOSE LEANDRO (Tutorships)

Court
BENITO TORRES, JOSE LEANDRO (Student’s tutor)

Summary
Aluminios Cortizo is de leading company in the sector at a national level in the manufacture os aluminum and PVC profiles. It has presence in 60 countries an completes the entire production cycle. In the project we will carry ou tan economic and financial analysis os the company and the comparison group. The first part will be about the presentation of the company under study, where we will also carry out an external and internal analysis of it. Afterwards, an economic and financial analysis will be carried out based on the calculation of ratios and percentages for the period 2020-2022. We conclude that Aluminios Cortizo is the most promising company of those analyzed, basing its financing mainly on its own resources. It has higher profitability than the comparison group, which allows it to be positioned as leading company in the sector at a nacional level.

Direction
GARRIDO GONZALEZ, MARIA LUZ (Tutorships)

Court
GARRIDO GONZALEZ, MARIA LUZ (Student’s tutor)

Summary
This work focuses on non-market priced assets, which are goods held by companies with operational capacity but lacking a recurring market where regular transactions occur, making their price more difficult and complicated to calculate. Currently, these assets are fundamental to the operation of modern companies. These patrimonial elements have a direct correlation with fostering innovation, creating strategies, and enhancing the financial transparency of companies, within a context without an apparent, exact, or certain market. This study focuses on intangible assets, goodwill, specialized assets, unlisted financial instruments, and other cultural assets. Among these, I place greater emphasis on intangible assets and goodwill, as in an increasingly digitalized and knowledge-based environment, they are crucial for value creation, development, and competitive advantages of an entity. The accounting analysis focuses on the treatment of accounting standards that describe the criteria for recognition, initial, and subsequent measurement. These standards include IAS 38, primarily dedicated to the definition and initial recognition of intangible assets; IFRS 13, concerning the determination of fair value; IFRS 3, related to business combinations; and IAS 36, which establishes impairment tests to ensure proper valuation. The accounting treatment is based on a thorough citation and explanation of the standards, followed by the presentation of simplified practical cases that generally reflect the valuation of these non-market priced assets.

Direction
TRELLES GONZALEZ, RAFAEL (Tutorships)

Court
TRELLES GONZALEZ, RAFAEL (Student’s tutor)

Summary
This study analyze the impact of patents on innovation. The research analyzed studies how patents may continue to be a fundamental tool for innovation, while granting exclusive rights to inventors. First of all, patentability requirements should not be uniform. Differentiated requirements must be attributed to each sector depending on the inventive pace. Secondly, the duration and breadth of patents must be adjusted to the inventive pace of each sector, seeking compensation. Finally, economic proposals are suggested for improving the patent system. These proposals devise progressive rates that force holders to disclose the private value of their innovations, adjusting protection to avoid blockages to new advances.

Direction
ARJONA BEJAR, LUIS ENRIQUE (Tutorships)

Court
ARJONA BEJAR, LUIS ENRIQUE (Student’s tutor)