ECTS credits ECTS credits: 6
ECTS Hours Rules/Memories Student's work ECTS: 99 Hours of tutorials: 3 Expository Class: 24 Interactive Classroom: 24 Total: 150
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Center Faculty of Communication Science
Call: First Semester
Teaching: Sin Docencia (En Extinción)
Enrolment: No Matriculable (Sólo Planes en Extinción)
Know the community legislation regarding the audiovisual sector.
Know the subsidiary actions of the sector.
Know the competition policies in the internal market.
Know the control system for concentration and takeover operations in the EU.
Knowledge of the control system of the protectionist policy of the Member States.
Knowledge of competition rules for public companies, public services and those of general interest.
IMPORTANT NOTE: Students enrolled in this subject do not have the right to teaching from the 2024-2025 academic year because the subject has been discontinued. They only have the right to be evaluated according to the contents of the program that was taught in the 2023-2024 academic year.
Theme 1. The notion of communication policies and the semantic field that defines it. Audiovisual policy and its field of competence.
Theme 2. The concept of cultural and creative industries in the european context.
Theme 3. Genesis of the concept of communication policies: The implementation of communication policies.
Theme 4. Oligopolistic distribution of information. The role of communication in the international economic structure.
Theme 5. Agents of communication policies: the political crisis and the crisis of the public. The political and administrative reorganization of space.
Theme 6. The current economic context of audiovisual policies: globalization, state and communication policies. Community liberalization policy since the 80s onwards.
Theme 7. The audiovisual policy and industrial policy strategy: European Technology Initiative. The phenomenon of concentration. Convergence.
Theme 8. Other trends of audiovisual policies: The crisis of public radio and television services in Europe.
Theme 9. Redefinition of regulation tasks. The decentralization of communication systems.
Theme 10. The recent political action towards audiovisual.
Basic Bibliography
- DEPARTAMENTO DE EDUCACIÓN, POLÍTICA LINGÜÍSTICA Y CULTURA- OBSERVATORIO VASCO DE LA CULTURA (2014): Las industrias culturales y creativas. Debate teórico desde la perspectiva europea. Vitoria: Servicio Central de Publicaciones del Gobierno Vasco.
- FERNÁNDEZ, Isabel (2017): Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera. Barcelona: Gedisa.
- LARDOUX, Xavier (2014): Pour une politique européenne d’éducation au cinéma. Paris: CNC.
- LÓPEZ, Antía (2007): Políticas de comunicación e identidad cultural: estrategias gubernamentales sobre la comunicación social. Servizo de Publicacións da Universidade de Santiago de Compostela.
Complementary Bibliography
- BRIONES, Juan; FOLGUERA, Jaime; FONT, Andrés & NAVARRO, Edurne (1999): El control de concentraciones en la UE: la práctica de la Comisión Europea y las novedades introdicudas en el reglamento (CEE) 4064/89 por el reglamento (CE) 1310/97. Madrid: Marcial Pons.
- CONSEJO DE LA UNIÓN EUROPEA: Conclusiones del Consejo sobre la política audiovisual europea en la era digital, Diario Oficial de la Unión Europea, 3/12/2014.
- Convergence (Sage), Vol. 14 No. 3, August 2008, Special Issue: Public Service Broadcasting
- LEDO, Margarita & CASTELLÓ, Enrique (2013): Cultural Diversity across the Networks: The Case of de National Cinema. Rev. Comunicar, nº 40, vol. XX.
- LEDO, Margarita; LÓPEZ, Antía & PÉREZ, Marta (2016): European cinema in the languages of stateless and small nations, Rev. Latina de Comunicación Social, nº 71.
- TRAPPEL, Josef; Steemers, Jeanette & Thomass, Barbara (eds.) (2015): European Media in Crisis: Values, Risks and Policies. London, New York: Routledge.
- TRAPPEL, Josef; Meier, Werner A.; d’Haenens, Leen; Steemers, Jeanette & Thomass, Barbara (eds.) (2011): Media in Europe Today. Bristol, Intellect.
Basic and General:
CG1 - Acquire and understand the most important concepts, methods and results of the different branches of communication, with
historical perspective of its development.
CG2 - Gather and interpret relevant data, information and results, as well as draw conclusions and issue reasoned reports.
CG3 - Apply the theoretical-practical knowledge acquired, as well as the capacity for analysis and abstraction, both in the
definition and approach of problems as well as in the search for their solutions in academic and professional contexts.
CG4 - Strengthen communication skills, both written and oral, aimed at specialized audiences and not
specialized.
CB2 - That students know how to apply their knowledge to their work or vocation in a professional way and possess the
competences that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within
your study area
CB3 - That students have the ability to collect and interpret relevant data (usually within their area of study)
to issue judgments that include a reflection on relevant issues of a social, scientific or ethical nature
CB4 - That students can transmit information, ideas, problems and solutions to both a specialized and non-specialized public
specialized
CB5 - That students have developed those learning skills necessary to undertake further studies
with a high degree of autonomy
Transverse:
CT01 - capacity for organization and planning.
CT02 - information management capacity.
CT03 - teamwork.
CT04 - autonomous learning.
CT05 - creativity.
CT06 - initiative and entrepreneurial spirit.
Specific:
CE20 - Meet the legislative framework in which the audiovisual industry develops.
CE21 - Acquire the training necessary to understand the philosophy and the consequences of audiovisual policies in Europe.
Particular:
1) Learning to delineate the specific tasks assigned to a policy of audiovisual communication.
2) Contextualization of Community audiovisual policy decisive economic context.
3) Recognizing the political actions on the audiovisual framed in a project of Digital Society.
IMPORTANT NOTE: Students enrolled in this subject do not have the right to teaching from the 2024-2025 academic year because the subject has been discontinued. They only have the right to be evaluated according to the contents of the program that was taught in the 2023-2024 academic year.
IMPORTANT NOTE: Students enrolled in this subject do not have the right to teaching from the 2024-2025 academic year because the subject has been discontinued. They only have the right to be evaluated according to the contents of the program that was taught in the 2023-2024 academic year.
I. student class work: 48 hours.
a. Presentation and explanation of topics: 24 h.
b . Work with documents: analysis, synthesis and discussion: 24 h.
II. Student personal work: 99 hours.
c . Individual self- study or group: 60 h.
d . Search records and preparation of support material ( images , audio, etc. ): 20h.
e. Recommended reading: 19 h.
Antia Maria Lopez Gomez
- Department
- Communication Sciences
- Area
- Audiovisual Communication and Advertising
- Phone
- 881816527
- antiamaria.lopez [at] usc.es
- Category
- Professor: University Lecturer
| 01.10.2025 10:00-14:00 | Grupo de examen | Classroom 5 |
| 01.10.2025 10:00-14:00 | Grupo de examen | Classroom 6 |
| 06.11.2025 16:00-20:00 | Grupo de examen | Classroom 2 |