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Master in Technologies in Marketing and Political Communication

  • New offer
Modality
In-person
Branch of knowledge
Social and Legal Sciences
Ambit of knowledge
Ciencias sociales, trabajo social, relaciones laborales y recursos humanos, sociología, ciencia polí
School(s)
Faculty of Political and Social Sciences
Avda. Dr. Ángel Echeverri, s/n, 15782
Santiago de Compostela
881815125 (Conserxaría)
881815128 (Decanato)
politicas.decanato@usc.gal
Campus
Santiago de Compostela
Coordinator
Erika Jaraiz Gulias
Contact
erika.jaraiz@usc.es

The Master in Technologies in Marketing and Political Communication responds to the growing demand for marketing and communication professionals in organizations with a strategic focus.

  • Duration: 1 academic year
    RUCT code: 4317829
    ECTS Number: 60
    Seats number: 35

    Dean or center director:
    MARTA IRENE LOIS GONZALEZ

    Title coordinator:
    Erika Jaraiz Gulias
    erika.jaraiz@usc.es

    Use languages:
    Spanish, Galician

    Coordinator university:
    University of Santiago de Compostela

    Partaker universities:
    University of Santiago de Compostela

    Xunta de Galicia title implantation authorization date:
    Orde do 8 de xullo de 2021 (DOG 16/07/2021)

    BOE publication date:
    17/01/2022

    Last accreditation date:
    24/05/2021

    The Master in Technologies in Marketing and Political Communication responds to the growing demand for marketing and communication professionals in organizations with a strategic focus. With a strong technological component, and a modern vision focused on the incorporation of new Technologies to Marketing and Political Communication, it offers those who wish to specialize in this field the necessary tools, both theoretical and, above all, practical for design and the implementation of effective and efficient marketing and political communication strategies.

    The Master in Technologies in Marketing and Political Communication wants to be the most advanced response to the immediate demands both in the research space and in the professionalization of our students.

    To respond to these needs, the Master in Technologies in Marketing and Political Communication is structured in four parts, two compulsory and two with optional content. The first two refer to the necessary instrumental / methodological base and to the reference spaces of the Master, namely, communication and political marketing. The two electives convey the strategic and technological orientation of the master's degree and its novel reference to these cutting-edge contents, such as Data Science, social media management, machine learning, neuroscience or the emotional management of politics.
     

  • Completion requirements:

    Compulsory: 30
    Optional: 18
    External internships 6
    Master’s Final Project: 6
    Total: 60

    However, students must take three subjects from each of the degree's optional modules in order to obtain the 18 optional credits that they must pass.

  • It is aimed preferably at graduates or graduates of the following degrees: Political Sciences, Journalism or Information Sciences, Economics, Business Administration and Management, Advertising and public relations, Management and public administration, Law and Sociology. In a non-preferential way, they can access with any other university degree.

    In the event that there are more applications than places offered, the following specific selection criteria will be applied:

    • Academic record (66.66%)
    • Work experience (33.33%)

    Students from countries with a language other than Galician, Portuguese or Spanish, must prove the level of Galician language: Celga II, or Spanish: B1, in accordance with the Agreement of the Governing Council of the USC of July 30, 2018. If they do not have any of the degrees, the USC will give them a level test and, if they do not pass it, they must attend an intensive course in Galician or Spanish in the first semester until they obtain the required level.

  • This Master's Degree is a programme whose main objective is to develop the knowledge and skills necessary for professional performance in the field of marketing and political communication in the governmental, administrative and/or institutional sphere.

    The aim is to train professionals with a global knowledge in all areas related to political marketing. At the same time they will have the skills needed for the multiple tasks that are undertaken by companies dedicated to these areas of the market.

    The incorporation of emotional readings of politics, in which the Political Research Team is at the forefront of international research, implies a change of focus, refocusing on the strategic orientation of campaigns, in their discursive construction and in the conception of the story as the central axis of communication, as opposed to the traditional programmatic logic. This necessarily alters the contents that a student in our professional and research field must know today.

    The same could be said of the application of Data Science, Intelligent Technologies, or the leap from 2.0 to 5.0, or the new models for creating virtual communities that have substantially altered the approaches to communication and political marketing.

  • Mobility

    Student mobility is regulated through the “Regulation of inter-university exchange.” Exchange programs are managed through the International Relations Office, such as national exchange programs (SICUE) as well as Europeans (ERASMUS) and from outside the European Union (exchanges with Latin American countries or English-speaking countries):

    Portal Internacional

    Internships

    An internship in institutions, agencies or companies in the political and institutional marketing and political communication sector has several objectives. On the one hand, it is intended to serve as a bridge between the student's life experience and that of a job. On the other hand, it serves as a field of experience for the application of the knowledge acquired and to observe in reality how the application of this knowledge is developed by more experienced professionals.

    The student has a tutor at the University to whom he/she can turn to for any questions,queries or problems that may arise. The tutor is in contact with the managers of the company in which the student carries out the internship.

    At the end of this period, the company issues an evaluation report on the student's performance, while the student has to write a report on his or her activity during the internship.

    The ultimate aim is that students can carry out an accredited internship in companies or institutions, in order to intensify the practical and professional approach of the programme, and to adequately develop the knowledge and skills proposed.

  • It is a compulsory project carried out by the student(s) under the supervision of a lecture and must be defended publicly. It consists of a small individual research project in which the student demonstrates the theoretical and practical knowledge and skills acquired throughout the course.

    The Master's Final Project allows students to develop their writing, argument, analysis and public presentation skills, which are fundamental for the professional profiles of the Degree.

    During the last few years, the accumulated experience of the internships carried out by our students, both in public bodies and in private companies, allowed them to see the importancefor their future professional development of the ability to write reports on the subjects of each service, as well as the analytical and practical capacity to interpret and draw conclusions from other reports they have to report on.

  • All the professors who participate in the program are specialists in the subjects to be taught, and are endorsed by their research and professional career.

    Most of them are university professors and professionals who develop work in international organizations, public and private institutions in relevant positions dedicated to the different aspects of Communication and Political Marketing.

The contents of this page were updated on 05.28.2025.