Doctoral Programme in Political Marketing: Actors and Institutions in Contemporary Societies

Recommended access profile:

• Graduates in Political Science, Journalism or Information Sciences, Economics, Business Management, Advertising and Public Relations, Public Management or Administration or Law, with a Master's degree in Political Marketing, Public Management, Youth and Society and Management of NGOs and in International Cooperation Political Science or similar degrees.

If the number of pre-selected candidates is not higher than the number of places available for new admissions offered by the doctoral programme, the Academic Committee will admit the candidates.

If the number of pre-selected candidates is not higher than the number of places available for new admissions offered by the doctoral programme for full-time students, the Academic Committee will admit the candidates according to the following criteria, listed by order of prevalence:

• Holders of degrees in any of the master's courses offered by the USC's Faculty of Political Sciences: Master's in Political Marketing, Consulting and Communication, Master's in Public Management, Master's in Youths and Society, and Master's in the Management of NGOs and International Cooperation (in the process of obtaining accreditaton).
• Holders of a Master's degree in Political Science, Administration and/or Public Management, Sociology or Communication in relation to the others.
• Graduates/5-year degree holders in Political Science and Administration, Public Management, Sociology and Communication in relation to the others.
• Graduates/5-year degree holders in sciences and academic disciplines related to Political Science and Administration in relation to the others.

All those degrees present in the courses of study for Degrees in Political Science and Public Management from the participating universities fall within the category «Sciences related to Political Science and Public Administration or Management".

Points for each merit are evaluated by the committee in the following way:

1. Academic transcript of master and degree studies, which may not exceed 50% of the total evaluation.
2. Complete assessment of the curriculum, which may not exceed 25% of the total evaluation.
3. Assessment of the merits of particular relevance or significance in relation to the doctoral program requested, including the applicant's career, which may not exceed 25% of the total evaluation.

Should there be several candidates for which no differentiation criteria can be established, students' preparation and motivation to access the Doctoral Programme will be taken into account.

• Admission profile

  No training complements:

  - In general, students who graduate in Political Science, Journalism and Audiovisual Communication, Economics, Business Administration and Management, Advertising and Public Relations, Management and Public Administration or Law, with a Master's degree, will be able to access this doctoral programme in Political Marketing, Political Communication, Local Government and Public Policies or similar.

  - Students with a DEA degree obtained through the Contemporary Political Processes doctoral programme at USC or similar will also have access to the program.

  Other profiles:

  - In the case of other profiles that have not completed a master's degree, an equivalence of training in research credits will be required, at least equal to those of the master's degree that gives direct access, which will be 9 ECTS.

  - For any other profile, the CAPD will study the cases individually, being able to admit or not the students and establishing training complements if necessary. These complements may not exceed 15 ECTS.

• Requirements

  Access

  1) In general, to access a doctoral programme it will be necessary to be in possession of the Spanish bachelor's degrees, or equivalent, and a university master's degree.

  2) Likewise, anyone who is in any of the following cases may access:

  a) Be in possession of a university degree from Spain or from another country that is part of the European Higher Education Area that qualifies for access to the master's degree in accordance with the provisions of article 18 of the R.D. 822/2021 and pass a minimum of 300 ECTS credits in all university studies, of which at least 60 must be at master's level.

  b) Be in possession of a Spanish graduate degree, the duration of which, in accordance with community law regulations, is at least 300 ECTS credits. These graduates must take the complementary training required by the programme on a compulsory basis, except that the study plan of the corresponding bachelor's degree includes research training credits equivalent in training value to the research credits from master's studies.

  c) University graduates who, after obtaining a place in training in the corresponding test for access to specialised health training places, pass with a positive evaluation at least two years of training in a programme to obtain a degree in one of the specialties. in Health Sciences.

  d) Be in possession of a degree obtained in accordance with foreign educational systems, without the need for its homologation, after verification by the university that it accredits a level of training equivalent to that of the Spanish University master's degree and that it authorizes in the country issuing the degree for access to doctoral studies. This admission will not imply, in any case, the approval of the previous degree that the interested party holds or its recognition for purposes other than access to doctoral education.

  e) Be in possession of another Spanish doctoral degree obtained in accordance with previous university regulations.

  f) Be in possession of a university degree that has obtained the correspondence to level 3 of the Spanish Framework of Qualifications for Higher Education, in accordance with the procedure established in Royal Decree 967/2014, of November 21, by which establish the requirements and procedure for the homologation and declaration of equivalence to a degree and to an official university academic level and for the validation of foreign Higher Education studies, and the procedure to determine correspondence to the levels of the Spanish Framework of Qualifications for Higher Education of the titles of Architect, Engineer, Graduate, Technical Architect, Technical Engineer and Diploma.

  3) Doctoral students who will begin their doctoral programme in accordance with previous university regulations will be able to access doctoral education upon admission, in accordance with the provisions of the USC Doctoral Studies Regulations. In any case, they must meet the requirements generally established in said legislation for access to doctoral studies.

  4) Graduates, architects or engineers who are in possession of the Diploma of Advanced Studies obtained in accordance with the provisions of Royal Decree 778/1998, of April 30, or who achieve the research proficiency regulated in Royal Decree 185/1985, of January 23.

  5) Graduates, architects or engineers who are in possession of a master's degree in accordance with Royal Decree 56/2005 or Royal Decree 822/2021, or have passed 60 ECTS of master's studies, may access doctoral studies.

  6) Diploma holders, technical engineers or technical architects who can prove they have 300 ECTS credits in all university studies, of which at least 60 must be at master's level, may also enter.

• Specific requirements

  In the event that the student comes from educational systems where the mother tongue is not Spanish, Galician, Portuguese or English, and given the characteristics and scientific level of the PhD programme, the CAPD will ensure that the student has an accredited level of knowledge of one of the languages used in the programme equivalent to level C1 of the Common European Framework of Reference for Languages (CEFR). The level of knowledge of the language will be accredited with the corresponding official certification of those included in the list of accreditations recognised by the Centre for Modern Languages (CLM) of the USC for the different levels of the Common European Framework.

• Admission rules

  In the event that the number of preselected students exceeds the number of newly admitted places offered for full-time students, the CAPD will proceed to their admission in accordance with the following criteria cited in order of prevalence:

  1. Master's degree holders or graduates/graduates in degrees in the branches of knowledge:

  a) Political science and international relations, social sciences, social work, labor relations and human resources, sociology;
  b) Journalism, Communication, Advertising and public relations;
  c) Gender Studies and Feminist Studies;
  d) History, Archaeology, Geography, Philosophy and Humanities (Royal Decree 822/2021).

  2. Graduates/graduates in academic disciplines linked to Political Science and Administration. Under the name “Sciences linked to Political Science and Public Administration or Management” all those with a presence in the Study Plans of the Degree Degrees in Political Science and Public Management of Spanish or foreign universities are integrated without distinction.

  3. The CAPD will take into consideration, in addition, the following criteria for the selection of students for admission to the program:

  a. Academic record. It may not exceed 50% of the total valuation.

  b. Evaluation of the academic curriculum. It may not exceed 50% of the total valuation.
  In the event that there are several candidates for whom no differentiation criteria could have been established, the student's preparation and motivation will be assessed.

• Title extinction

  El programa de doctorado podrá extinguirse por alguna de las siguientes causas:

  Que no supere el proceso de renovación de la acreditación establecido en el artículo 10 del RD 99/2011.

  • Que no acredite el cumplimiento de los requisitos establecidos por la normativa estatal o autonómica vigente.

  • Que se formule una propuesta de extinción del programa al amparo de los procesos de revisión y mejora del título de acuerdo con el procedimiento aprobado por la universidad.

  • Que concurra cualquier situación excepcional que impida el correcto desarrollo del programa de doctorado.

  La extinción producirá los siguientes efectos:

  • Comportará la pérdida de su carácter oficial y la baja en el RUCT.

  • No se podrá matricular nuevo alumnado en el programa de doctorado.

  • En cualquier caso todo el alumnado afectado deberá ser informado de la extinción y de las consecuencias en lo relativo al desarrollo de sus estudios.

  La Universidad adoptará las medidas necesarias para garantizar los derechos académicos del estudiantado que esté cursando dichos estudios en los términos establecidos en la resolución de extinción del plan de estudio, y aprobará el procedimiento de extinción de los programas de doctorado en el seno de la universidad.

• Political marketing, political actors and institutions

  Teachers	Area
  Maria Nieves Lagares Diez	Political Science and Administration
  Ramon Maiz Suarez	Political Science and Administration
  Jose Manuel Rivera Otero	Political Science and Administration
  Cristina Ares Castro-Conde	Political Science and Administration
  Maria Pereira Lopez	Political Science and Administration
  Erika Jaraiz Gulias	Political Science and Administration
  Paulo Carlos Lopez Lopez	Political Science and Administration
  Paloma Castro Martinez	Political Science and Administration
  Diego Mo Groba	Political Science and Administration

• Administration, public management and public policies

  Teachers	Area
  Miguel Anxo Bastos Boubeta	Political Science and Administration
  Antonio Losada Trabada	Political Science and Administration
  Ramon Angel Bouzas Lorenzo	Political Science and Administration
  Maria Amparo Novo Vazquez	Sociology

• Gender and politics

  Teachers	Area
  Marta Irene Lois Gonzalez	Political Science and Administration
  Isabel Diz Otero	Political Science and Administration
  Natalia Paleo Mosquera	Political Science and Administration
  Begoña Gomez Vazquez	Sociology
  Alba Alonso Alvarez	Political Science and Administration

El Programa de Doctorado Markenting Político, Actores e Instituciones en las Sociedades Contemporaneas se inserta en el ámbito de la investigación en Ciencia Política, Administración Pública y Sociología, presentando al alumno de doctorado un escenario de investigación desde la construcción del pensamiento crítico así como de discusión, profundización empírica y teórica en problemas claves sociales y políticos, la formulación de cuestiones relevantes de investigación e identificación de los vacíos de conocimiento en el ámbito de las ciencias políticas y sociales.

Aunque el Programa permite la realización de tesis doctorales en cualquier ámbito de las ciencias sociales y políticas, se presta una atención especial a los actores, las instituciones políticas, a la gestión pública y al análisis de las políticas públicas, y se insiste en los procesos de comunicación política e institucional, así como a las transformaciones de las sociedades contemporáneas y sus sistemas políticos.

• Basic skills

  • Systematic understanding of a field of study and mastery of the skills and research methods related to that field.
  • Ability to conceive, design or create, implement and adopt a substantial research or creation process.
  • Ability to contribute to expanding the frontiers of knowledge through original research.
  • Ability to carry out critical analysis and evaluation and synthesis of new and complex ideas.
  • Ability to communicate with the academic and scientific community and with society in general about their areas of knowledge in the modes and languages commonly used in their international scientific community.
  • Ability to promote, in academic and professional contexts, scientific, technological, social, artistic or cultural progress within a knowledge-based society.

• Other competencies

  Acquire updated research capacity, that is, incorporating new research models, collective research dynamics (international research groups) and the existence of international reference programmes and sources.
  • Master techniques, methods and approaches in political science that allow us to account for the productive nature of preferences and identities, and not merely reflexive and exogenous, of which political activity in contemporary societies consists of.

The graduation profile of this doctoral programme maintains its relevance and is adjusted to advances within the field of political marketing and political science. To a large extent we can differentiate three types of profiles as far as the graduate is concerned:
a) Students who, with or without specific funding, carry out their doctoral thesis as a way to begin their academic career at the university.
b) Doctoral students who carry out their doctoral thesis as a space for promotion and consolidation in their academic careers and in their teaching work.
c) Doctoral students who carry out their doctoral thesis in order to specialise in an area within their professional career outside the university.
Three profiles of graduates: Research, Teaching and Professional field.

Three types of professional opportunities: University researchers and professors, professionals in the public sector (administration and public organisations) and professionals in the field of party organisations, political communication and consulting.

The main objective of this Masters degree is to train professionals and researchers in aquaculture; professionals with a solid recognised training at job level and researchers whose training allows them to carry out their research, with cutting-edge technologies, while keeping abreast of problems in production processing.